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“I think it sets us apart and has helped us gain new customers,” Ms. Murphree’s wife, wanted the app to reinforce the brand’s image as an innovative preschool that embraces new technology. Murphree wrote the most recent version using PhoneGap, a free, open-source framework for creating apps.Īshley Murphree, a co-founder who is Mr. The app, which cost about $5,000, was developed by one of the school’s founders, Tim Murphree, who happens to be a Web developer. It costs $25,000 annually, which covers both the initial development fee and the expense of keeping the information up-to-date.ĭEEPEN BRAND LOYALTY Carpe Diem Private Preschool, which has 120 employees, $5.8 million in annual revenue and four preschools in suburban Dallas, created an app in August 2011 to let parents observe their children through a classroom webcam. Users can get information on any house they see and like, even if the house does not have a “for sale” sign out front.Ĭreated by Virtual Properties, a developer in Madison, Wis., that specializes in the real estate industry, the app has been downloaded more than 1,500 times since it was introduced a few months ago. It gives information about each house, including lot size and price, as well as school zoning and nearby restaurants, banks and grocery stores, said Sam Averbuch, a co-owner and the company’s chief financial officer.Ī house hunter can mark a particular house as a favorite and that preference is stored in the cloud, so the agent can see it and then suggest other, similar homes in the neighborhood. Its app takes a user’s location and creates a map of all the homes for sale in the immediate vicinity. Zeitlin has 130 employees and about $8 million in annual revenue. SUPPLYING INFORMATION In June, Zeitlin & Company Realtors in Nashville introduced an app that puts updated Multiple Listing Service data at the fingertips of its agents, clients and potential clients. “This app was on a mission to change 100 years of shopping habits, where the in-store experience is bringing your items to a cashier.” Although she contends mobile self-checkout represents the future of retail, Magic Beans, which has five stores in the Boston area and 50 employees, was “very early to the party,” she said. Gurock said.īut the app has been used by just 5 percent of customers, Ms. That resulted in an 8 percent increase in sales to those who used the app, Ms. When a customer bought an item using AisleBuyer, the app would automatically recommend two related products in the store and offer discounts and coupons.
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The app also allowed customers to scan a bar code to get product information, descriptions and reviews that had previously been available only to customers shopping online.
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Magic Beans got the app at no charge by working with its creator and agreeing to be a retail testing ground. Gurock deployed an app that allowed in-store customers to bypass the cash registers and check out their purchases themselves, on their mobile devices. But her timing may have been a little off. In the summer of 2010, Sheri Gurock, co-founder of Magic Beans, a retailer specializing in toys and baby gear, decided to join the mobile app craze.